Bob Corscadden


Bob Corscadden is a highly regarded executive with 30 years of business success at Fortune 500 companies, including Kellogg’s, Tyson Foods, Nabisco and Beecham Products. He has also owned his own strategy and advertising agency, JimBob – Proud Growers of Great Ideas. He is a unique executive in terms of diversity of experience working across functions, across categories and with his own experience as a business founder. Importantly for new brands, he has deep experience in channels where emerging brands are discovered: convenience, food service, schools (colleges and K-12), chain restaurants as well as new channels like micro marts and vend.