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Our Mission

Core areas of interest for the S CAP F&B fund are disruptive Snacking, Functional Beverages, Technology-Enabled Food Experiences, and Nutritious Meal Enhancements with a scientific approach. We are committed to accelerating businesses that make a positive impact, solving challenges in the F&B sector while achieving a higher ROI for our limited partners. We pay careful attention to developing trust and nurturing long-term relationships, and we implement a fiscally responsible business model that promotes flexibility for growth. At the end of the day, we insist on honesty, fairness, and total accountability from ourselves and our entrepreneurs.

 

 
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Strong Performance

The number one priority of S CAP is to accelerate successful results for our investors and our entrepreneurs. We achieve that goal by creating an integrated three-way partnership among entrepreneurs, limited partners, and S CAP capabilities.

 

Focused Investments

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SNACKING AND MOBILE MEALS

Clean, raw, gluten- and allergen-free, functional products are gaining traction. Traditional meals are being replaced by snacks and mobile mini-meals.

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HEALTHY BEVERAGES

Consumers are looking for a new breed of functional beverages with effective benefits and inherent nutrition from natural sources.

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TECHNOLOGY-ENABLED FOOD EXPERIENCES

We enable technology that would help consumers find the healthy food they need and allow industry partners to grow, source and deliver healthy and authentic food.

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MAIN MEAL ENHANCEMENT

Consumers are seeking condiments and meal components that improve meal nutrition via good tasting, affordable, clean food solutions.


Benefit Territories

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NATURAL TODAY AND TOMORROW

• Clean label
• Clear provenance
• Nutrition-enhanced ingredients
• Less processed
• Progressive agriculture

CUSTOMIZATION & CONVENIENCE

• Personalization
• Nutrition-rich snacking
• New retail channels & delivery
• Meals on the go
• Life stage and lifestyle

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ENHANCED NUTRITION

• Plant-based proteins
• Microbiome
• Super foods
• Food for health maintenance
• Inherent whole-food nutrition

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FOOD FOR LIVING

• Allergens avoidance
• Mainstream vegan
• Functional diets
• Global food cultures
• Farm-to-table curation
• Food tribes


 
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Barriers to Success

New company failure rates are high: 20% in the first year, and 50% by year five. The key factors in failure are insufficient capital, weak teams, and operational mistakes like pricing, product offering, marketing and customer management. Entrepreneurs often spend too much time fund-raising, and too little time building their business. Investors are frequently unable or unwilling to truly help. And misaligned objectives among (competing) stakeholders create confusion and inefficiency.

 

The S CAP Difference

CONTINUITY OF FUNDING

The entrepreneur focuses on building the business and not on fund raising in early stage.

We work collaboratively with a range of investment groups: government, VC, and corporate VC, to the benefit of the entrepreneur.

HIGH ENGAGEMENT

S CAP partners and advisors are fully engaged with the entrepreneur to build the business—not just quarterly “check & inspects.”

INVESTMENT ROADMAP

Investments from S CAP are linked to specific initiatives and corresponding results, while addressing gaps in business development. We create common goals for the entrepreneur and all stakeholders.

Follow-on investments are linked to achieving the goals established in the roadmap.

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