S CAP Food & Beverage Will Play Where Disruption Creates Opportunities

Consumers want Natural & Organic

US retail sales of natural and organic products were up 6.5% to $207B in 2017, and are projected to top $250B in 2020.

US retail sales of natural and organic products were up 6.5% to $207B in 2017, and are projected to top $250B in 2020.

One-third of consumers are following specific diets

The percentage of American adults following a specific diet protocol more than doubled from 2017 to 2018.

The percentage of American adults following a specific diet protocol more than doubled from 2017 to 2018.

Functional foods are exploding

Sales of US functional foods are projected to increase by 46% from 2017 to 2022, to over $440B.

Sales of US functional foods are projected to increase by 46% from 2017 to 2022, to over $440B.

Consumers are changing how they purchase groceries

70% of consumers will buy groceries online by 2024, with grochery sales expected to hit $100B by 2022.

70% of consumers will buy groceries online by 2024, with grochery sales expected to hit $100B by 2022.


Focused Investments

sectors with highest growth potential

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SNACKING AND MOBILE MEALS

Traditional meals are being replaced by snacks and mobile mini-meals. Clean, raw, gluten and allergen-free, functional and nutrition-rich products are gaining traction in snacks.

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HEALTHY BEVERAGES

Consumers are looking for a new breed of functional beverages with clean labels and inherent nutrition or functional benefits.

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TECHNOLOGY-ENABLED FOOD EXPERIENCES

Consumers are using technology that helps them find healthy food when and where they want it. Enable industry partners to grow, source and deliver healthy and authentic food.

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MAIN MEAL ENHANCEMENT

Consumers are seeking condiments and meal components that improve meal nutrition via good-tasting, affordable, clean food options.


Benefit Territories

territories with the most disruption

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NATURAL TODAY AND TOMORROW

• Clean label
• Clear provenance
• Nutrition-enhancing ingredients
• Minimally processed
• Progressive agriculture

CUSTOMIZATION & CONVENIENCE

• Personalization
• Nutrition-rich snacking
• New retail channels & delivery
• Meals on the go
• Life stage and lifestyle

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ENHANCED NUTRITION

• Plant-based proteins
• Microbiome/gut health
• Super foods
• CBD-based functional foods
• Food for health maintenance
• Inherent whole-food nutrition
• Sleep/regenerative nutrition

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FOOD FOR LIVING

• Food tribes
• Allergens avoidance
• Mainstream vegan
• Functional diets
• Performance/fitness
• Millennial parents with kids
• Global food cultures
• Farm-to-table curation