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Our Mission

Core areas of interest for the S CAP F&B fund are disruptive Snacking, Functional Beverages, Technology-Enabled Food Experiences, and Nutritious Meal Enhancements with a scientific approach. We are committed to accelerating businesses that make a positive impact, solving challenges in the F&B sector while achieving a higher ROI for our limited partners. We pay careful attention to developing trust and nurturing long-term relationships, and we implement a fiscally responsible business model that promotes flexibility for growth. At the end of the day, we insist on honesty, fairness, and total accountability from ourselves and our entrepreneurs.

 

 
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Strong Performance

The number one priority of S CAP is to accelerate successful results for our investors and our entrepreneurs. We achieve that goal by creating an integrated three-way partnership among entrepreneurs, limited partners, and S CAP capabilities.

 

Focused Investments

Focus on sectors with highest growth potential…

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SNACKING AND MOBILE MEALS

Traditional meals are being replaced by snacks and mobile mini-meals. Clean, raw, gluten and allergen-free, functional and nutrition-rich products are gaining traction in snacks.

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HEALTHY BEVERAGES

Consumers are looking for a new breed of functional beverages with clean labels and inherent nutrition or functional benefits.

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TECHNOLOGY-ENABLED FOOD EXPERIENCES

Consumers are using technology that helps them find healthy food when and where they want it. Enable industry partners to grow, source and deliver healthy and authentic food.

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MAIN MEAL ENHANCEMENT

Consumers are seeking condiments and meal components that improve meal nutrition via good-tasting, affordable, clean food options.


Benefit Territories

…Matched with the territories with the most disruption

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NATURAL TODAY AND TOMORROW

• Clean label
• Clear provenance
• Nutrition-enhancing ingredients
• Minimally processed
• Progressive agriculture

CUSTOMIZATION & CONVENIENCE

• Personalization
• Nutrition-rich snacking
• New retail channels & delivery
• Meals on the go
• Life stage and lifestyle

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ENHANCED NUTRITION

• Plant-based proteins
• Microbiome/gut health
• Super foods
• CBD-based functional foods
• Food for health maintenance
• Inherent whole-food nutrition
• Sleep/regenerative nutrition

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FOOD FOR LIVING

• Food tribes
• Allergens avoidance
• Mainstream vegan
• Functional diets
• Performance/fitness
• Millennial parents with kids
• Global food cultures
• Farm-to-table curation


 
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Barriers to Early Stage Company Success

New company failure rates are high: 20% in the first year, and 50% by year five. The key factors in failure are insufficient capital, weak teams, and operational mistakes like pricing, product offering, marketing and customer management. Entrepreneurs often spend too much time fund-raising, and too little time building their business. Investors are frequently unable or unwilling to truly help. And misaligned objectives among (competing) stakeholders create confusion and inefficiency.

 

The S CAP Difference

Our model is specifically designed to address key barriers to success

CONTINUITY OF FUNDING

The entrepreneur focuses on building the business and revenue generation, and not on fund raising in early stage.

We partner with a range of investment groups: government, VC, and corporate VC, to the benefit of the entrepreneur.

HIGH ENGAGEMENT

S CAP partners engage across the business holistically. Our high-caliber advisors are engaged on specific capability gaps—not just quarterly “check & inspects.”

INVESTMENT ROADMAP

Investment tranches are linked to milestone achievements. We create common goals for the entrepreneur and all stakeholders. Investments from S CAP are linked to specific initiatives and corresponding metrics, to address key business opportunities.

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