Core areas of interest for the S CAP F&B fund are disruptive Snacking, Functional Beverages, Technology-Enabled Food Experiences, and Nutritious Meal Enhancements with a scientific approach. We are committed to accelerating businesses that make a positive impact, solving challenges in the F&B sector while achieving a higher ROI for our limited partners. We pay careful attention to developing trust and nurturing long-term relationships, and we implement a fiscally responsible business model that promotes flexibility for growth. At the end of the day, we insist on honesty, fairness, and total accountability from ourselves and our entrepreneurs.
The number one priority of S CAP is to accelerate successful results for our investors and our entrepreneurs. We achieve that goal by creating an integrated three-way partnership among entrepreneurs, limited partners, and S CAP capabilities.
SNACKING AND MOBILE MEALS
Clean, raw, gluten- and allergen-free, functional products are gaining traction. Traditional meals are being replaced by snacks and mobile mini-meals.
Consumers are looking for a new breed of functional beverages with effective benefits and inherent nutrition from natural sources.
TECHNOLOGY-ENABLED FOOD EXPERIENCES
We enable technology that would help consumers find the healthy food they need and allow industry partners to grow, source and deliver healthy and authentic food.
MAIN MEAL ENHANCEMENT
Consumers are seeking condiments and meal components that improve meal nutrition via good tasting, affordable, clean food solutions.
NATURAL TODAY AND TOMORROW
• Clean label
• Clear provenance
• Nutrition-enhanced ingredients
• Less processed
• Progressive agriculture
CUSTOMIZATION & CONVENIENCE
• Nutrition-rich snacking
• New retail channels & delivery
• Meals on the go
• Life stage and lifestyle
• Plant-based proteins
• Super foods
• Food for health maintenance
• Inherent whole-food nutrition
FOOD FOR LIVING
• Allergens avoidance
• Mainstream vegan
• Functional diets
• Global food cultures
• Farm-to-table curation
• Food tribes
Barriers to Success
New company failure rates are high: 20% in the first year, and 50% by year five. The key factors in failure are insufficient capital, weak teams, and operational mistakes like pricing, product offering, marketing and customer management. Entrepreneurs often spend too much time fund-raising, and too little time building their business. Investors are frequently unable or unwilling to truly help. And misaligned objectives among (competing) stakeholders create confusion and inefficiency.
The S CAP Difference
CONTINUITY OF FUNDING
The entrepreneur focuses on building the business and not on fund raising in early stage.
We work collaboratively with a range of investment groups: government, VC, and corporate VC, to the benefit of the entrepreneur.
S CAP partners and advisors are fully engaged with the entrepreneur to build the business—not just quarterly “check & inspects.”
Investments from S CAP are linked to specific initiatives and corresponding results, while addressing gaps in business development. We create common goals for the entrepreneur and all stakeholders.
Follow-on investments are linked to achieving the goals established in the roadmap.