Kevin Riveroll has been in the consumer packaged goods industry for over 20 years. His marketing career started within large complex organizations such as Mars, where he mastered best practices, policies, and procedures. In 2008, Kevin’s entrepreneurial spirit and desire for better-for-you food options led him to the natural and organic snack food category, where he was a founding member for multiple startups. While his focus is certainly on marketing, he has also taken on sales roles to develop go-to-market strategies, distribution expansion, and broker management. Along with natural and organic, Kevin has extensive experience in Non-GMO, gluten-free, snacks, confections, frozen, and shelf stable categories. Kevin holds a Bachelor’s degree in Marketing from Central Connecticut State University, where he was Captain of their NCAA Division 1 Track & Field team and has been a guest lecturer in recent years.